The concept of LA Beauty Club is simple. We are a black-owned beauty supply disrupting the industry with a simple principle: Inclusion. LA Beauty Club was born as a passion project by our founder, Sheva Ahmadi. After repeatedly facing frustrating experiences at traditional beauty supplies, she decided to turn tragedy into triumph by joining forces with co-owner, Obi Ollawa. Over the next year, they worked tirelessly to build a brand that celebrates melanin beauty and offers the best products for our skin and hair. Their vision is clear; fill the equity void and create curated shopping experiences where people feel seen, celebrated, and valued.