Privacy Policy

Effective Date: May 15, 2024

Welcome to LA Beauty Club. We are committed to protecting your privacy. This Privacy Policy outlines how LA Beauty Club LLC and its affiliates  ( collectively, LABC , "we", "us", "our") collects, uses, shares, and safeguards information about you when you visit our website at, utilize our website or third-party mobile application, and engage with our related services (collectively, the "Products or Services").

By using this Site, you agree to the terms of this Privacy Policy as well as the Site’s Terms of Use. LA Beauty Club reserves the right to modify this Policy at any time. We encourage you to review this document regularly to stay informed about how we are protecting your information and to note any changes to our privacy practices.

 Information We Collect

 We gather various types of information from our users in several ways:

  •  Personal Information: This includes data that you voluntarily provide that identifies you personally, such as your name, email address, postal address, phone number, payment information, and social media account details when you register for our Products or Services, make a purchase, or otherwise interact with us.
  • Transactional Information: Details of any transactions you carry out through our Products or Services, including but not limited to purchases, returns, and payment details.
  •  Usage and Device Information: Information about how you access and use our Products or Services, such as the IP address, browser type, and operating system. We also collect data about your browsing behavior, such as the pages you visit, the links you click on, and the frequency of your visits.
  • Location Information: We may collect precise location data from your device when enabled or infer your approximate location from your IP address.
  • Cookies and Tracking Technologies: We use cookies, pixel tags, and other tracking technologies to gather information about your browsing activities over time and across different websites or other online services.
  • Commercial Information: Records of products or services that you have purchased, acquired, or considered, along with other histories or patterns related to your purchasing or consumption behaviors
  • Sensory Information: Records ofAudio, electronic, visual, or similar information.

Furthermore, we do not intentionally collect or utilize race or ethnicity information as "personal information" or "personal data" for residents of California, Virginia, Colorado, and Connecticut, in accordance with the definitions provided by these states.

 How We Use Your Information

The information we collect helps us to deliver, maintain, and enhance our Products or Services. Specifically, we use your information to:

  • Create and manage customer and client accounts.
  • Process and fulfill orders, process payments, and prevent transactional fraud.
  • Manage your account and provide you with customer support.
  • Send you technical notices, updates, security alerts, and administrative messages.
  • Communicate with you about products, services, offers, promotions, rewards, and events offered by LA Beauty Club and our selected partners.
  • Monitor and analyze trends, usage, and activities in connection with our Services for marketing or advertising purposes.
  • Personalize your online experience and provide advertisements, content, or features that match your profile and interests.
  • Comply with legal obligations, resolve disputes, and enforce our agreements.
  • Other purposes communicated to you at the time of collection.

 Sharing of Information to Third Parties

 We may share your information as follows:

  •  Service Providers: With third-party vendors, consultants, and other service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service.
  • Legal Compliance and Protection: In response to a request for information if we believe disclosure is in accordance with any applicable law, regulation, legal process, or governmental request, including to meet national security or law enforcement requirements.
  • Business Transfers: During negotiations of any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
  • Affiliates: Between and among LA Beauty Club and any current or future parent, subsidiary, affiliate, and other companies under common control and ownership.
  • With Your Consent: To other parties with your explicit consent or at your direction.

In accordance with certain state privacy laws, we may "sell" or "share" personal information (excluding signatures, government-issued ID numbers, and sensitive financial data such as credit or debit card details) with marketing service companies. This facilitates the promotion of our brand and our affiliates' brands through cross-contextual or targeted advertising.

Your Choices

You can exercise control over your personal information in several ways: 

  • Cookies: You can set your browser to refuse all or some browser cookies or to alert you when cookies are being sent.
  • Marketing Communications: You can opt out of receiving promotional communications from us by using the unsubscribe link within each email.
  • Accessing and Updating Information: You may have the right to access, correct, or delete your personal information.

Information Disclosure and Purpose

We may share information about you with our service providers or other processors who perform services on our behalf. Our service providers support various business functions such as printing, deliveries, loyalty program management, surveys, sweepstakes, technology support, staff augmentation, direct order shipping from manufacturers, and data analytics. Additionally, We also collaborate with companies under marketing agreements, as well as those that help enhance the efficiency and quality of our Site, business operations, products, and services. They assist in debugging, identifying, and repairing issues that impair the functionality of our site. We require these companies to keep all personal information confidential or ensure they are bound by confidentiality obligations.

If you submit a product or service review or survey response, it may be published on our Site, social media platforms, or used in promotional materials along with your name and/or username. We advise against including personal information in these submissions.

 Furthermore, we may disclose information we collect (as detailed in our “Information We Collect” and  “How We Use Your Information” paragraph(s)) as permitted by law. Such disclosures may be made to:

  •  Regulatory authorities and law enforcement officials.
  • Comply with legal processes such as subpoenas.
  • Protect against harm or injury, or perceived physical threats to any individual, such as during product recalls or to address claims or other liabilities.
  • Facilitate a business transaction, such as a merger, acquisition, or during the sale of parts of our business.
  • Other parties and for purposes communicated to you at the time of collection.

Last, we reserve the right to share non-identified, aggregated, or anonymized demographic and statistical information with partners to assist in various functions as previously outlined. Any other disclosures will be communicated to you at the time of data collection.

Protection of Information

LA Beauty Club takes the security of your personal information seriously. We implement a variety of administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, destruction, use, modification, or disclosure. These security measures include:

  • Encryption: We use industry-standard encryption technologies when transferring and receiving consumer data exchanged with our Products and Services.
  • Secure Access: Access to your personal data is limited to personnel who need the information to perform a specific job (e.g., staff, billing, or customer service). The systems storing personal information are kept in a secure environment.
  • Regular Audits: We regularly review our security procedures to consider appropriate new technology and methods to secure information.
  • Training: We provide training to our employees and contractors about the importance of confidentiality and maintaining the privacy and security of your information.

Despite our efforts, no security measures are perfect or impenetrable. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. We encourage you to take steps to protect against unauthorized access to your password and devices by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private.

In the event of a data breach that affects your personal information, we will act promptly to mitigate the impact of the breach and notify you if we believe there is a significant risk to your rights and freedoms under data protection laws.

 Tracking Technologies, Cookies, and Social MediaOur Site, and services utilizes various tracking technologies to monitor activities and store relevant information. These technologies help us collect data to improve and analyze our Products and Service. Below are definitions and details of the tracking technologies we use:

  • Cookies or Browser Cookies: A small file placed on your device that enables our Products and Service to recognize your browser and capture and remember certain information.
  • Web Server Logs: These logs record browser and device information, server requests, and responses for your interactions with our Service.
  • Tags and SDKs (Software Development Kits): Tags are small pieces of code on our site that allow for the collection of data, such as user behavior and device info. SDKs are sets of tools that allow developers to create applications for specific software packages, and can also collect data directly from our Site.
  • Tracking Pixels: These are tiny graphics files that contain a unique identifier that enable us to track user behavior and conversions.
  • Local Storage: Used to store data locally on your device, allowing our Site to load faster by accessing data quickly.
  • JavaScript: A scripting language that enables interactive web pages and is used extensively in our Site or Service for smoother user experience.
  • APIs (Application Programming Interfaces): Interfaces that allow different software programs to communicate with each other, enabling functionalities within our Site and Service.
  • Session Replay/Screen Capture: Tools that record user interactions on our site to help us understand user experience and improve service functionality. These tools capture how you use and navigate the Site, excluding keystroke data.

Cookies can be categorized as "Persistent" or "Session" Cookies We employ both Session and Persistent Cookies for the purposes outlined below:

  • Persistent Cookies remain on your personal computer or mobile device when you go offline. Purpose: These “Cookies Policy / Notice Acceptance” cookies identify if users have accepted the use of cookies on the Site. Further, these “functionality” cookies allow us to remember choices you make when you use the Site, such as remembering your login details or language preference. The aim of these cookies is to provide you with a more personalized experience and to prevent you from having to re-enter your preferences every time you use the Site. 
  • Session Cookies are deleted as soon as you close your web browser. Purpose: These cookies are crucial for providing services available through the Site and for enabling you to use its features. They help authenticate users and prevent fraudulent use of user accounts. Without these cookies, the services you have requested cannot be provided, and we use these cookies solely to provide you with those services.

For more detailed information about the cookies we use and your choices regarding cookies, please visit the Cookies section of our Privacy Policy. We may also use certain third-party web and mobile app analytics services — including but not limited to Google Analytics and Facebook Custom Audiences — to help us understand and analyze how visitors use the Site and serve ads on our behalf across the Internet and in different sales channels.

Controlling Cookies and Similar Tracking Technologies 

You have the ability to manage how we and our partners use cookies and related technologies, especially in relation to advertising.

  • To modify your cookie settings, scroll to the footer of our site and click on “Cookie Settings.” Here, you can adjust the settings on your device and browser. Additionally, you may activate the Global Privacy Control signal available in certain browsers and extensions. Remember, these adjustments are specific to the device and browser you are currently using, so you will need to repeat these steps on each device and browser you use.
  • Most browsers and devices are set to accept cookies by default, but you typically have the option to clear or decline cookies within your settings. Be aware that disabling cookies might impair the functionality of our Site. For instance, without cookies, you might not be able to fully view our site or use features like adding items to your shopping cart. 
  • To stop Google Analytics from using your data, you can install Google’s opt-out browser add-on.
  • For information on the privacy practices of social media platforms, review the privacy policies and settings of the platforms you use.
  • To opt out of interest-based ads on TikTok, Instagram, Facebook, Pinterest, Bing, Yahoo, or Google, adjust your settings on each platform or through Google Ads settings.

 Additional Information for California Residents

 If you are a resident of California, you have specific privacy rights under the California Consumer Privacy Act (CCPA). These rights include:

  • Right to Know: You can request information about the collection, use, and sharing of your personal data over the past 12 months.
  • Right to Delete: You can request the deletion of your personal information that we have collected from you.
  • Right to Opt-Out: You can opt out of the sale of your personal information. LA Beauty Club does not sell personal information, but if this changes, we will update this policy and provide you with an option to opt out.
  • Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise these rights, please contact us at We may request specific information from you to help us confirm your identity and process your request.

Additional Information for Users Outside California

 If you are a user located outside of California, including internationally, you may have additional rights under your local laws: 

  • EU Users: Under the General Data Protection Regulation (GDPR), you may have rights to access, rectify, or erase your personal information, restrict processing, object to processing, and data portability.
  • Consent: If we rely on your consent to process your personal information, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal. 
  • Transfer of Data: Information about you, including personal data, may be transferred to—and maintained on—computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction.

Marketing Opt-Out

LA Beauty Club values your preferences concerning how we communicate with you. You have the right to opt out of receiving marketing communications from us at any time, including those based on your geolocation data. Here is how you can exercise this right:

  • Email Communications: You can opt out of receiving promotional emails from us by following the unsubscribe link located at the bottom of each email. Opting out of marketing emails will not affect our service-based communications, such as account verification, purchase and billing confirmations, or updates to our Privacy Policy or terms of service.
  • Text Messages: If you receive promotional text messages from us, you can opt out by replying "STOP" to any message.
  • Direct Mail: To stop receiving promotional materials via mail, please contact our customer service team and request that your mailing address be removed from our marketing lists.
  • Customized Online and Mobile Advertising: You can opt out of having your web browsing and geolocation information used for behavioral advertising purposes. For more information about behavioral advertising and your opt-out options, please visit or or LABC.
  • Geolocation: If you wish to specifically opt out of the use of geolocation data for advertising purposes, you can do so by adjusting the location settings on your mobile device.
  • Mobile Devices: You can also control the collection of precise location information through your device settings. By disabling location services, you can limit our access to your device’s GPS data, which we may use for personalized marketing purposes. 

Please note that opting out of receiving marketing communications from us does not prevent you from receiving communications from other selected partners. If you wish to stop receiving communications from these partners, you will need to contact them directly to adjust your preferences.

Maintenance of Accurate Information:

LA Beauty Club is committed to maintaining the accuracy and integrity of the personal information we collect and use. We recognize the importance of keeping your information accurate and up-to-date to provide you with the best possible service.

  • Updating Your Information: We encourage you to help us keep your information accurate and current. You can update your account information and preferences at any time through your account settings on our Site or app. This includes updating your name, address, phone number, email, and payment information.
  • Correction Requests: If you believe that any information we hold about you is incorrect or incomplete, you are encouraged to contact us as soon as possible at We will promptly correct any information found to be incorrect. 
  • Verification Measures: To protect your privacy and security, we may take steps to verify your identity before granting access to your personal data or complying with correction requests. 

We regularly review our processes and systems to ensure that your personal information is accurate and up to date. This includes periodically reaching out to you to verify the information we hold is still correct and conducting internal audits of our data collection and processing practices

Third Party Sites (i.e. Gloss Genius)

Our Site may include links to websites or applications that are owned or operated by third parties. Please note that this Privacy Policy does not cover the practices of those websites. We encourage you to review the privacy practices of those third parties.

 Do Not Track

Some states mandate that we disclose whether we comply with your browser's “Do Not Track” settings regarding targeted advertising. LA Beauty Club follows the guidelines described in this Policy and does not track or respond to Do Not Track signals from browsers.

 Changes to This Privacy Policy

We reserve the right to modify this policy at any time. All changes will be posted on this page and will indicate at the top of the page the policy's new effective date. We encourage you to review our Privacy Policy whenever you use our Services to stay informed about our information practices and the ways you can help protect your privacy.

Contact Us

For questions or concerns regarding this Privacy Policy, please contact us at:

LA Beauty Club LLC

Attn: Legal & Business Affairs

1245 S La Brea Avenue

Los Angeles, CA 90019

(323) 272-4554