L'Oreal Technique Excellence HiColor Permanent Hair Color 1.74oz.

L'Oreal Excellence HiColor Permanent Hair Color is permanent hair color specifically created for dark hair (closer to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels. True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color. Rich, smooth creme formula conditions and penetrates hair.